Introduction Many techniques are used in advertising.Two of the techniques that the commercial above focuses on are emotional appeal and transfer.Emotional appeal is a technique that gives you feeling, Transfer is a technique that has a positive image to that certain product.In the commercial we see Emotional appeal is used because the ''daddy fashionista'' daughter begged her father to stay and play dress up with her.The commercial could be effective on daughters and dads because the dad decided to stay and play dress up with his little girl instead of playing football.The ''fashionista Daddy'' really wanted those ''Doritos'' because he could of been outside playing football with his friends.It could also be effective on daughters due to fact if there daddy's little angles.Transfer is used because the positive message is if dads like ''Doritos'' no matter what they will spend time with there daughters.
According to the article ''huffingtonpost'' as well as sources believe, The Doritos Fashionista Daddy Superbowl commercial is the winner of the 2013 best entered Super Bowl commercial.I believe this commercial is very funny and I know the reason why It's the winner for best 2013 Super Bowl commercial.This video points to a certain crowd such as dads,Super Bowl fans.
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| cars bankers cant't longer afford |
Snob appeal-Special people use it making you want to use it
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| Justin Bieber endorsement advertisement |
Endorsement-A famous personality is used to endorse the product
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| Plain folks |
Plain folks-The product is particular product that is value to ordinary people
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| Card stacking |
Card stacking-The product that is using card stacking is usually the positive side and the other people there comparing to is the negative side
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| Bandwagon |
Bandwagon-''In crowd'' Everyone is using it therefore you want to use it
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| Glittering generalities |
Glittering generalities-clever slogans that appeal to your emotions
Transfer-A product with a positive image
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| Name calling |
Name calling -using other company names
My opinion about the Nokia commercial is the technique being used is name-calling the fight at the weeding was over the fact which phone was better Samsung or Iphone 5 but the Nokia is better than both of the phones.My opinion on the Iphone 5c commercial is the advertisement technique being used is emotional appeal because after seeing the Iphone commercial you feel a certain way I felt after seeing the commercial happy because the video is so energized and also puts you in the mood and all the phones color pops out. I think the hump day commercial is emotional appeal because after seeing the video you feel so happy and excited due to fact in the commercial they said ''you'll be happier then a camel on wednesday'' and the camel in the video was very excited and up to beat I almost fell out of my seat when seeing this commercial.My opinion on the Justin Bieber commercial is the technique used was endorsement because Justin Bieber endorse his album because he wants people to go out and buy his cd,the Miley cyrus commercial used the technique of endorsement because she wants people to buy her clothing line from walmart.
www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm throughourwindowroom101.blogspot.com www.huffingtonpost.com/2013/02/04/doritos-super-bowl-commercial-2013_n_2617196.html I challenged you to come on with 5 other techniques I did not use in this blog post If any questions? please comment below
According to the article ''huffingtonpost'' as well as sources believe, The Doritos Fashionista Daddy Superbowl commercial is the winner of the 2013 best entered Super Bowl commercial.I believe this commercial is very funny and I know the reason why It's the winner for best 2013 Super Bowl commercial.This video points to a certain crowd such as dads,Super Bowl fans. 
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